AI training is the real key to job creation, not mass unemployment
Kate Alessi, Google’s managing director for the UK and Ireland, has pushed back firmly against warnings that artificial intelligence will trigger widespread unemployment, insisting that the greater risk lies in failing to equip workers with the skills to thrive alongside the technology.
Speaking as Google unveiled a new national upskilling programme backed by £2 million in grant funding from Google.org, Alessi argued that history offered a reassuring precedent. Every previous wave of technological disruption, she noted, had prompted the same anxieties about disappearing jobs – and every time, the fears had proved overblown as new roles emerged to replace the old.
Her intervention comes at a pointed moment. In January, the Mayor of London, Sadiq Khan, cautioned that AI could bring about a new era of mass unemployment without proper oversight, while Bank of England governor Andrew Bailey drew comparisons with the Industrial Revolution, stressing the need for retraining and education on a significant scale.
Alessi does not deny that change is coming, but she frames it rather differently. Citing research from the policy consultancy Public First, she pointed out that roughly six in ten UK jobs are expected to be enhanced rather than eliminated by AI. The challenge, she maintained, is ensuring that people are prepared to step into the roles the technology creates, not simply bracing for the ones it displaces.
The figures suggest there is considerable ground to make up. According to new research commissioned by Google, although nearly two thirds of the UK population have tried AI tools, just one in ten consider themselves advanced users. Only a quarter felt they were deploying AI in ways that saved them meaningful time or gave them genuinely new capabilities.
“Most people are really only scratching the surface,” Alessi said.
To address that gap, Google is rolling out a series of practical initiatives. Alongside the grant funding, the company plans to run Gemini tours across universities, aimed at ensuring graduates enter the workplace with a working knowledge of AI. It will also stage a series of pop-up events branded as “squeeze the juice” bars in towns and cities around the country, designed to show ordinary users how to move beyond basic prompting to tackle more complex tasks – from automating routine admin to conducting in-depth research.
Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.